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Dryness control

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Purifying Bitter Milk Tikta Cream Face Wash

for Normal to Dry/Sensitive Skin

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4.6 (97)

28% off

100g x Pack of 1

₹251

₹351

2.51/g

31% off

100g x Pack of 2

₹487

₹703

2.44/g
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Pure Lavender Flora Jal

For Toning & Pore Reduction

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4.8 (178)

31% off

100ml x Pack of 3

₹634

₹921

2.11/ml

29% off

100ml x Pack of 1

₹219

₹307

2.19/ml
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Pure Walnut Anaar Mukhalaya Face Oil

Dry Skin Deep Nourishment

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4.8 (156)

29% off

30ml

₹390

₹546

13.00/ml

29% off

15 ml

₹287

₹402

19.13/ml
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Fresh Banana Mulethi Lepa

Dry Skin Softening & Nourishment

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4.8 (132)

32% off

40g x Pack of 2

₹284

₹418

3.55/g

29% off

40g x Pack of 1

₹149

₹209

3.73/g
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Honey Sunflower Exfoliating Mura

For Dry & Sensitive Skin

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4.8 (108)

32% off

25g x Pack of 3

₹193

₹282

2.57/g

29% off

25g x Pack of 2

₹134

₹188

2.68/g

Made Fresh Daily in our Ayurvedic Kitchen

Moisture Locking Body Care

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Cold Processed Brightening Milk-Rosehip Soap

with Milk

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4.8 (217)

42% off

125g x Pack of 2

₹358

₹616

1.43/g

35% off

125g x Pack of 1

₹199

₹308

1.59/g
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Multi-Nut Shea Omega-3 Fresh Malai Lotion

For Dry Skin & Body Acne | 48 HR Moisture

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4.8 (267)

29% off

250ml x Pack of 1

₹439

₹615

1.76/ml

30% off

250ml x Pack of 2

₹855

₹1230

1.71/ml

Unreeling Some Nat Stories

Hear it from the Nat Lovers

Moisturising & Strengthening Ingredients

What Causes Dry/Sensitive Skin

For dry / sensitive skin

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Click To Know More

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Compromised Skin Barrier – The Core of Dryness and Sensitivity

The stratum corneum, or outermost layer of the skin, is held together by lipids like ceramides, cholesterol, and fatty acids, forming a tight “brick-and-mortar” structure. In dry or sensitive skin, this lipid matrix becomes depleted, allowing trans-epidermal water loss (TEWL) and the entry of irritants. Without this protective shield, skin becomes both dehydrated and reactive—feeling tight, flaky, or burning even with mild products. Repair-focused skincare using ceramides, phytosterols, and linoleic acid-rich oils is essential to reinforce the barrier and reduce reactivity over time.

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Lower Natural Moisturizing Factor (NMF) – The Inner Drought

The skin naturally produces Natural Moisturizing Factor (NMF)—a blend of amino acids, lactic acid, urea, and PCA—that draws moisture from the atmosphere and deeper layers to hydrate cells. In dry or sensitive skin, NMF levels are significantly lower due to genetics, age, or harsh cleansing. This leads to reduced water retention and internal dehydration, even if the skin looks oily. NMF-boosting ingredients like vitamin B5 and amino acids help increase internal hydration and reduce tightness, flakiness, and micro-irritation.

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Hyperactive Immune Response – Why Sensitive Skin Overreacts

Sensitive skin is often characterized by an exaggerated immune response to minor stimuli—like fragrance, alcohol, or temperature shifts. The skin releases pro-inflammatory cytokines leading to redness, stinging, or even itching. This inflammation further weakens the barrier, creating a vicious cycle. Calming actives help suppress inflammatory signals, reduce histamine activity, and promote a return to homeostasis.

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pH Imbalance – The Acid Mantle That Keeps Sensitivity in Check

Healthy skin maintains a slightly acidic pH (around 4.7–5.5) which inhibits pathogen growth and supports barrier function. When the pH rises—due to alkaline cleansers, hard water, or over-exfoliation—the acid mantle is disrupted, encouraging microbial imbalances and barrier thinning. Sensitive skin often reflects this pH imbalance as it becomes more prone to irritation. Skincare for this type should avoid soaps and include pH-balanced formulas, plus mildly acidic toners (like those with lactic acid or apple cider vinegar derivatives) to help rebalance and fortify the skin's ecosystem.

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Reduced Sebum Production – Starving Skin of Lipid Support

Sebum, often vilified in oily skin, is actually essential for dry and sensitive skin types. It delivers protective fatty acids, squalene, and antioxidants that maintain barrier integrity. In dry skin, low sebum production means fewer protective lipids, which allows more TEWL and increases surface sensitivity to wind, detergents, and pollution. Replacing this natural oil layer with non-comedogenic, skin-identical lipids like jojoba oil or evening primrose oil restores lipid equilibrium and helps seal in moisture and calm without triggering breakouts or congestion.

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Environmental Sensitizers – The Daily Assault on Compromised Skin

Dry and sensitive skin types are highly reactive to UV exposure, pollution, temperature extremes, and blue light, all of which damage skin proteins, lipids, and DNA. These triggers increase oxidative stress and barrier inflammation, making skin even more fragile. Antioxidants like vitamin E and green tea polyphenols combined with physical sunscreen filters (like zinc oxide) offer both protection and inflammation control. For sensitive skin, shielding is as important as repairing—preventing exposure is key to calming sensitivity at its root.

Elixir Drops of Nutrition

Made Fresh Daily in our Ayurvedic Kitchen

Care Beyond Products

Quick Tips!

Include healthy fats like flaxseeds, ghee, and nuts in your diet.

Practice daily abhyanga (self-oil massage) before bath to nourish skin.

Avoid over-exfoliating—it can damage the skin barrier.

Oil your belly button—it can help lubricate the body's dryness.

Don’t skip meals—nutrient gaps can show up as dry skin.

Read & Know More!

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Breathe Life Into Millions of Cells

With Fresh Ayurveda

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