Natural, gentle cleansing with dals helps regulate sebum production by removing excess oils without stripping skin, clarifying pores, and reinforcing the skin’s moisture barrier for soft, supple skin.

Active lentil enzymes not only dissolve dead skin cells but also draw out pollutants lodged deep in pores, leaving skin visibly clearer. They further lift dull, oxidised surface layers to reveal fresh, renewed radiance beneath

Lentils rapidly boost microcirculation while calming inflammation & neutralising oxidants. This improves oxygen delivery to cells and promotes their energy and regeneration, supporting a clearer, more even-toned glow.

Bitter actives improve micro-circulation, enhancing oxygen and nutrient delivery to fatigued & damaged cells. This energises the skin from within, accelerates natural turnover, helps damaged cells shed faster, and supports healthier, fresh cells rising to the surface.

Bitter compounds reduce cellular stress signals by lowering inflammation & oxidation-triggered cell death. It helps cells function longer and more efficiently -supporting firmer, youthful-looking skin.

Bitter antioxidants neutralise free radicals generated by UV, pollution, and mental stress before they attack skin cells. This protects collagen, elastin, & cell membranes from breakdown, keeping skin functioning in its youthful, energy-efficient mode.

Bitters stimulate microvascular activation, helping blood flush out micro-toxins while their anti-inflammatory action soothes capillary walls. This improves oxygen and nutrient delivery to cells, enhancing glow, healing, and natural regeneration.

Formulated with 100% natural, non-drying surfactants and a moisturising bio-polymer base, this wash cleanses effectively with perfected foam while staying exceptionally gentle on skin. It lifts impurities without stripping, leaving skin fresh, cushioned, and silky-smooth. Dermatologically tested for safety on all skin types.

Kali Mitti naturally binds to excess oil, dirt, and heavy metals, pulling out deep-set impurities lodged within pores. Its fine mineral structure acts like a detoxifying magnet, leaving skin clarified, balanced, and visibly bright.

Activated charcoal absorbs toxins, pollutants, and oxidised sebum, reducing dullness and congestion. Mineral-rich clay gently refines dermal texture, tightens enlarged pores, and revives natural smoothness and brightness - giving skin a cleaner, more even-toned appearance with every wash.

Unlike harsh cleansers that damage the skin barrier - causing sensitivity, redness, breakouts or rebound oiliness - this formula uses non-drying surfactants & protective moisturising base to keep the barrier intact, making it safe for sensitive, acne-prone, and reactive skin.

What you use to cleanse sets the tone for everything that follows. A good face wash affects your skin’s long-term texture, clarity, and even the pace of ageing.

A better cleanser clears out trapped toxins and build-up from deep within pores - reducing breakouts and prepping your skin to absorb all the goodness that follows.

Harsh cleansers can strip your skin. A good one helps protect your natural barrier, supports hydration, and locks in moisture - keeping skin supple and resilient.

By boosting cell turnover and flushing out free radicals, the right face wash aids daily repair, keeping skin fresh, firm, and youthful over time.

Men’s skin is structurally due to influenced by testosterone. This hormone increases collagen density and epidermal thickness, making men’s skin about 20–25% thicker on average. The higher collagen levels provide natural firmness and delay the early appearance of fine lines. However, testosterone also boosts the activity of sebaceous (oil) glands, leading to oilier skin that’s more prone to acne and shine. This unique skin architecture means that men's skincare must focus on balancing oil without disrupting the skin’s robust barrier. Lightweight hydrators and oil-regulating ingredients are essential for maintaining skin health without clogging pores.

Men generally produce up to twice as much sebum as women, especially in hormonally sensitive areas like the forehead, nose, and chin ad driven by testosterone. Excess sebum can oxidize on the skin’s surface, contributing to blackheads, enlarged pores, and inflammatory acne. As a result, oil control forms the foundation of effective men’s skincare. Ingredients which are lipophilic and penetrates oily pores, which regulates sebum, and kaolin or bentonite clay are essential tools for purifying pores and balancing oil without over-drying.

Daily or frequent shaving creates both benefits and challenges. On the one hand, shaving acts as a form of manual exfoliation, removing the topmost layer of dead skin cells and leaving the skin smoother. On the other hand, it causes repeated microtrauma to the skin barrier, leading to razor burn, inflammation, and a high risk of ingrown hairs, particularly in curly-haired men. This repeated disruption can also lead to post-inflammatory hyperpigmentation (PIH). Proper post-shave care is critical—products should soothe irritation, reduce bacterial load, and support skin healing. Ingredients like aloe vera can calm inflammation, while ceramides and cholesterol help repair the lipid barrier.

Men have a more reactive inflammatory profile, with elevated production of pro-inflammatory cytokines. This heightened immune response means that while men’s skin may heal wounds faster, it is also more prone to visible redness, irritation, and long-term inflammatory damage. This can manifest as persistent post-acne marks, sensitivity, or an uneven skin tone. Anti-inflammatory skincare is particularly important, especially after shaving or during acne flare-ups. Ingredients like green tea polyphenols, and licorice root extract offer excellent anti-redness and anti-irritant benefits that help restore skin equilibrium.a

A common misconception is that oily skin does not need hydration. In reality, many men suffer from a paradoxical state: dehydrated but oily skin. Though baseline transepidermal water loss (TEWL) might be lower in men due to their thicker skin, lack of consistent skincare, harsh cleansers, and environmental exposure (sun, pollution, shaving) lead to compromised hydration. This results in surface dryness, rough texture, and even more oil production as a compensatory response. The ideal skincare solution involves hydration followed by lightweight emollients that don’t clog pores. This restores the skin’s moisture balance without adding greasiness.

While men typically show signs of aging later than women due to higher baseline collagen and oil production, once aging begins, it tends to progress more rapidly and dramatically. Deep forehead creases, under-eye hollows, and jawline sagging are common male aging patterns, often exacerbated by lifestyle factors such as sun exposure, stress, and minimal skincare use. The skin also experiences slower recovery from UV and oxidative damage with age. Preventive anti-aging strategies are key: daily use of broad-spectrum sunscreen, Vit A actives to stimulate collagen production, fatty acids for firming, and antioxidants like vitamin C help maintain youthful skin structure and slow the aging process.