Hibiscus’ quercetin activates dermal papilla cells, widening micro-capillaries to improve circulation. The follicle suddenly receives a richer supply of oxygen, amino acids, & minerals, creating the ideal environment for new hair formation. Dormant follicles are nudged back into anagen, active follicles stay longer in their growth phase, and the overall hair cycle shifts toward stronger, denser, sustained growth.

The actives neutralise reactive oxygen species and reduce cellular stress on stem cells. At the same time, quercetin inhibits the conversion of testosterone into DHT- one of the main causes of follicle shrinkage and early shedding. This dual antioxidant and anti-DHT action prolongs the growth stage (anagen), postpones the shedding stage, and hair emerges stronger, thicker, and more resilient.

Hibiscus fills keratin micro-gaps, stimulates natural ceramide in the scalp and along the cuticle and repairs the lipid barrier to keep strands smooth, flexible, and breakage resistant. Its antioxidants shield the scalp’s natural squalene and hair lipids from UV-induced oxidation - one of the leading causes of dullness, brittleness, and rough texture, therefore, restoring the hair’s protein-lipid architecture for stronger, shinier, and healthier strands from root to tip.

Naturally extracted saponins of reetha, shikakai, olive, coconut & more cleanses scalp without overdoing or effecting biome, hence, leaving a balanced, health-promotive environment for follicles & hair.

Sulfate-free cleansing prevents cortex & root damage, while hydrolysed protein of sesame & soy ferment, fatty acids of pure oils & active herb nutrition promote strength in every cell.

Rich nutrition of slow heat-infused herbs seep into roots, leaving them rejuvenated and activated after every cleanse.

Rich protein of fermented soy & sesame, fatty acids of pure oils and active nutrients of herbs penetrate through open cuticles, retaining moisture, promoting cortex & sealing in cuticles for deep, lasting shine.

Balanced, damage-free cleanse promotes a healthy environment for roots & a good biome while active nutrition of herbs provides essential nutrition for fighting free radicals, inflammation & boosting collagen for thick, long hair.

Rich, balancing cleanse promote a healthy scalp environment for good biome while preventing dandruff with anti-bacterial activities.

Easy foaming, no harsh chemicals and active nutrition holistically reduce hair fall during wash, prevent root weakening and promote follicular strength.

While non-drying cleanse prevent open cuticles, fermented soy, sesame & pure oils retain moisture, sealing cuticles for easy manageable, frizz-free tresses.

Damage & dryness-free cleanse prevents wearing off of outer protective layers while rich protein, fatty acids, amino acids & more promote building of strong, healthy cortex.

Hair begins in the follicle, a tiny tunnel in the scalp where the dermal papilla, which is rich in blood vessels. These vessels deliver oxygen and vital nutrients, such as biotin, amino acids, and minerals, to the follicle, fueling the cells that create new hair strands. Healthy blood flow = healthy hair production.

Hair doesn’t grow continuously; it cycles through four key phases. Anagen (growth phase) – Lasts 2–7 years, where hair actively grows. Catagen (transition phase) – A brief 2–3 week stage where growth slows. Telogen (resting phase) – Lasts around 3 months; hair doesn’t grow, but stays attached. Exogen (shedding phase) – Hair falls out, making room for new strands. At any time, 85–90% of hair is in the anagen phase. Disruption in this cycle (due to stress, hormonal shifts, or poor nutrition) can cause hair loss or stunted growth.

The scalp biome—a community of healthy bacteria and fungi—protects follicles from inflammation and infection. An imbalanced scalp (due to harsh products, buildup, or poor hygiene) can lead to follicular inflammation, clogging, and even hair thinning. A nourished, pH-balanced scalp is essential for strong, sustained growth.

Hair is made up of keratin, a protein composed of amino acids like cysteine and methionine. For your body to make keratin, it needs - Protein (for structure), Iron & Zinc (for oxygen delivery and follicle strength), Vitamin D & B-vitamins (for cell growth and hormonal regulation), and Omega-3 fatty acids (for hydration and elasticity). Without these, follicles weaken, strands thin, and breakage increases.

Hormones like DHT (a derivative of testosterone) can shrink follicles, especially in genetic hair loss. Cortisol, the stress hormone, can prematurely push hair into the shedding (telogen) phase. Chronic stress or hormonal imbalance disrupts the delicate signals that regulate the hair cycle, resulting in visible thinning or loss.