98 %+ water content of aloe, and the hydrating properties of cactus quickly penetrate to the 7th layer, hydrating every cell. It further calms tightness and flakiness instantly with loaded polysaccharides, leaving soft, smooth skin.

Bioavailable aloe polysaccharides bind water molecules in the dermis, locking in moisture. and restoring the skin's natural moisturising factor. Cactus omega fatty acids strengthen the barrier, reducing TEWL.

Bioactive electrolytes of cactus allow cells to absorb and retain water effectively. They also promote ceramides & lipid synthesis while maintaining an optimum pH, biome and barrier.

Cactus betalains neutralise free radical attack, reversing UV, blue light, pollution and oxidative breakdown of collagen, thus, keeping skin supple and hydra-locked.

Rich anti-inflammatory and cooling properties of enhanced aloe compounds relieves inflammation, sunburns, redness and itching while promoting healing. Also aloin and aloesin reduces melanin formation, promoting even-tone, glowing skin.

Hydration is the water content within the skin cells, primarily in the outermost layer, which helps maintain suppleness and elasticity. Moisture, on the other hand, are the oils (lipids) that form a protective barrier on the skin’s surface to prevent transepidermal water loss (TEWL). In essence, hydration fills the skin from within, while moisture locks it in from the outside.

Via the dermal blood supply! From there, it diffuses upward through the epidermal layers. This process is governed by osmotic gradients, and hydration is maintained by substances called Natural Moisturizing Factors (NMFs) which draw and bind water within cells.

The outermost layer of the skin, composed of dead skin cells embedded in a matrix of intercellular lipids, forms the skin barrier. This barrier acts like "mortar between bricks," preventing water from evaporating too quickly and blocking external irritants. Damage to this lipid layer—through harsh cleansers, over-exfoliation, or environmental stress—results in dehydration and sensitivity.

Aquaporins are membrane-bound water channels present in skin cells. They facilitate the movement of water and glycerol across cells, playing a key role in maintaining hydration. Impaired aquaporin function leads to rough, dull, and tight skin, even if external moisturizers are used.

Effective skin hydration involves a three-pronged moisturizing strategy. Humectants draw water into the skin. Emollients soften skin by filling in cracks between cells. Occlusives form a protective film to prevent water loss. A balance of all three is essential for long-term skin plumpness and resilience.