Fresh Hibiscus increase dermal papilla activity, the base of hair follicles responsible for hair production. It improves microcirculation in the scalp and increases the expression of growth factors, which boosts blood supply to hair roots, helping revive dormant follicles and trigger fresh growth.

Hibiscus, amla, castor oil, and coconut oil deeply penetrate the scalp and hair shaft, reinforcing structural proteins like keratin. High vitamin C promotes collagen production, which strengthens the hair anchoring system. Castor oil’s ricinoleic acid balances scalp pH and nourishes follicles to reduce brittleness and prevent root-level shedding.

Black sesame oil, shea, mustard oil, and sweet neem provide a rich supply of essential fatty acids that support the hair matrix, the active growth zone inside follicles. These nutrients help increase the diameter of hair fibers, making hair look fuller, denser, and more voluminous over time.

Neem, sweet neem, and rosemary are anti-inflammatory powerhouses that inhibit microbial growth and reduce scalp itchiness and flaking. Rosemary and fenugreek reduce the conversion of testosterone to DHT — a hormone linked to androgenic hair loss and receding hairlines.

Jojoba oil, shea butter, and argan oil mimic the natural sebum of the scalp, keeping it hydrated and reducing oxidative stress caused by pollution, sun, and styling. By creating a protective lipid barrier, they prevent protein loss from the cuticle and nourish stem cells within the follicle bulb — essential for prolonging the hair growth (anagen) phase.

Hair begins in the follicle, a tiny tunnel in the scalp where the dermal papilla, which is rich in blood vessels. These vessels deliver oxygen and vital nutrients, such as biotin, amino acids, and minerals, to the follicle, fueling the cells that create new hair strands. Healthy blood flow = healthy hair production.

Hair doesn’t grow continuously; it cycles through four key phases. Anagen (growth phase) – Lasts 2–7 years, where hair actively grows. Catagen (transition phase) – A brief 2–3 week stage where growth slows. Telogen (resting phase) – Lasts around 3 months; hair doesn’t grow, but stays attached. Exogen (shedding phase) – Hair falls out, making room for new strands. At any time, 85–90% of hair is in the anagen phase. Disruption in this cycle (due to stress, hormonal shifts, or poor nutrition) can cause hair loss or stunted growth.

The scalp biome—a community of healthy bacteria and fungi—protects follicles from inflammation and infection. An imbalanced scalp (due to harsh products, buildup, or poor hygiene) can lead to follicular inflammation, clogging, and even hair thinning. A nourished, pH-balanced scalp is essential for strong, sustained growth.

Hair is made up of keratin, a protein composed of amino acids like cysteine and methionine. For your body to make keratin, it needs - Protein (for structure), Iron & Zinc (for oxygen delivery and follicle strength), Vitamin D & B-vitamins (for cell growth and hormonal regulation), and Omega-3 fatty acids (for hydration and elasticity). Without these, follicles weaken, strands thin, and breakage increases.

Hormones like DHT (a derivative of testosterone) can shrink follicles, especially in genetic hair loss. Cortisol, the stress hormone, can prematurely push hair into the shedding (telogen) phase. Chronic stress or hormonal imbalance disrupts the delicate signals that regulate the hair cycle, resulting in visible thinning or loss.