Methi’s galactomannans bind water molecules and create a thin, non-sticky hydrating film that keeps the surface uniformly moisturised without weighing it down. It also neutralises excess negative surface charge on the cuticle, keeping the cuticle plates lying flat, sealed, and smooth, preventing moisture escape and humidity-induced swelling.

Rich in antioxidant amino acids & polyphenols, methi protects keratin fibres from oxidative reactions caused by pollution, UV exposure, and heat that weaken protein bonds and make hair brittle. It also improves internal moisture, restores the hair’s elasticity and increases tensile strength, reducing breakage.

Galactomannans form a soft, flexible biopolymer shield around the hair shaft, acting like a natural film former. This barrier reduces direct UV penetration, slowing down the photodegradation of keratin and the oxidation of natural lipids such as squalene and ceramides and colour fading. This protective coat also reduces friction and environmental wear, keeping strands glossier and more resilient through daily exposure.

Naturally extracted saponins of reetha, shikakai, olive, coconut & more cleanses scalp without overdoing or effecting biome, hence, leaving a balanced, health-promotive environment for follicles & hair.

Sulfate-free cleansing prevents cortex & root damage, while hydrolysed protein of sesame & soy ferment, fatty acids of pure oils & active herb nutrition promote strength in every cell.

Rich nutrition of slow heat-infused herbs seep into roots, leaving them rejuvenated and activated after every cleanse.

Rich protein of fermented soy & sesame, fatty acids of pure oils and active nutrients of herbs penetrate through open cuticles, retaining moisture, promoting cortex & sealing in cuticles for deep, lasting shine.

Balanced, damage-free cleanse promotes a healthy environment for roots & a good biome while active nutrition of herbs provides essential nutrition for fighting free radicals, inflammation & boosting collagen for thick, long hair.

Rich, balancing cleanse promote a healthy scalp environment for good biome while preventing dandruff with anti-bacterial activities.

Easy foaming, no harsh chemicals and active nutrition holistically reduce hair fall during wash, prevent root weakening and promote follicular strength.

While non-drying cleanse prevent open cuticles, fermented soy, sesame & pure oils retain moisture, sealing cuticles for easy manageable, frizz-free tresses.

Damage & dryness-free cleanse prevents wearing off of outer protective layers while rich protein, fatty acids, amino acids & more promote building of strong, healthy cortex.

Long-term softness with bio-available fatty acids and protein boost render immense, locked in moisture, extending softness & shine.

Rich available proteins fill hair gaps and fortify structure improving texture, bounce and resistance to breakage while reviving hair life.

Balanced pH with active moisturisation closes cuticles and prevents fibre breakage, promoting manageability, vitality & strength.

Anti-damage protection, deep fatty acid moisturisation & structural revival prevent frizz and flyaways with easing detangling.

The outermost layer of your hair shaft is made up of overlapping, shingle-like cells. In healthy hair, these cells lie flat, creating a smooth surface that reflects light and locks in moisture. But environmental stressors like heat styling, harsh shampoos, UV radiation, and even vigorous brushing can lift or erode this protective layer. When the cuticle is compromised, the hair loses its ability to retain hydration and appears rough, dry, and dull. It also becomes more porous, making it vulnerable to further damage from pollutants and water absorption-swelling cycles.

Hair naturally produces a protective layer of lipids and sebum, which coat the cuticle and form a hydrophobic barrier. These oils maintain flexibility, shine, and moisture retention. Frequent washing, sulfate-based cleansers, and lack of oiling strip away these essential lipids. Once the lipid layer is depleted, hair becomes hydrophilic (water-attracting), absorbing excess water from humidity, which lifts the cuticle and causes frizz. The internal structure is then left defenseless, accelerating protein loss and fiber fatigue.

Beneath the cuticle lies the cortex, composed of tightly packed keratin proteins and pigment granules. It gives hair its strength, elasticity, and shape. When the cuticle is damaged, chemical aggressors penetrate deeper, breaking the hydrogen bonds in the cortex. This leads to structural fragmentation, increased brittleness, and breakage. With enough damage, the cortex can no longer hold its integrity, resulting in a frayed, weakened shaft that splits and snaps easily.

Hair behaves like a sponge—it swells when wet and contracts as it dries. While this is natural, repeated swelling and drying, especially in already porous hair, leads to hygral fatigue—a chronic weakening of the fiber structure due to repeated water absorption-expansion cycles. Hair then becomes prone to frizz, dullness, and internal fissures. Over time, this moisture imbalance prevents the hair from maintaining a consistent hydration state, leading to perpetually dry and rough textures.

UV rays oxidize hair pigments and degrade keratin, while pollution deposits harmful particles that disrupt the scalp and strand health. Add to this the mechanical stress of tight hairstyles, combing wet hair, or using hot tools without protection—these cause micro-cracks and fissures along the shaft. Even sleeping on rough fabrics can wear down the cuticle over time. These seemingly small stresses accumulate and result in hair that feels coarse to the touch, resists smoothness, and becomes unmanageable.