Every herb carries a multitude of properties and nutrients. However, specific concerns require targeted solutions. Precisely chosen, holistically restorative herbs are selected based on the concern. These herbs are carefully sourced for their high quality and freshness, then prepared for infusion through processes like sun-drying, fluffing, and more. These methods help preserve their nutritional value while preventing any risk of bacterial growth.

Prepared, nutrient-rich herbs are then slowly infused for hours and hours in cold-pressed oils. This meticulous process goes beyond mere extraction, enhancing the potency of the actives and boosting their bioavailability. As the molecules dissolve and disperse more efficiently in oil, they penetrate deeper into the roots and are more readily absorbed by the cells.

During the long hours of infusion, various procedural controls are implemented to prevent nutrient loss. High temperatures, excessive heat, and humidity can disrupt the extraction process, leading to nutrient degradation. Therefore, strict measures are taken to maintain optimal conditions. Additionally, other safeguards are in place to prevent microbial growth and preserve the integrity of nutrients throughout the oil's shelf life - especially since these oils are packed without any preservatives.

Nutrition is the key to dream hair. While the oil becomes rich in nutrients after the long infusion process, additional herbs are still layered in. These are carefully chosen for their oil-soluble nutrients, which are gradually released over time - enhancing the potency of the oil even further.

Not all seasons are the same. And not all concerns call for the same kind of nutritional revival. That’s why these oils are carefully formulated for different seasons - to counter the unique effects of temperature, humidity, and heat on the scalp and hair. For specific concerns, each formulation is thoughtfully crafted to deliver holistic nutrition that supports a balanced scalp biome, revives hair follicles, and promotes overall hair health.

Deep penetrates root with infused nutrition to strengthen every cell. It acts on each cell by reducing oxidative stress, inflammatory damage, and nourishing actively to bring back youthful strength, thus minimizing hair fall.

Rich anti-inflammatory properties and DASABUTI enhanced antioxidants strengthen every cell, neutralise damage and trigger shielding mechanism to revive roots, undoing aging, and preventing aging-induced hair fall, greying, and thinning.

Active fatty acids composition with short, mid & long chain molecules and infused nutrition holistically penetrate, seal and nourish every cell to boost collagen, keratin and lipids, for active growth & thickening.

Castor oil with its ricinoleic acid coats hair shaft, sealing in moisture, and allowing every cell to hydrate deeply. It further prevents protein & lipid loss while washing hair. It fills damaged, porous gaps within the shaft, allowing healthy, smooth tressed for better reflection and shine.

Lauric acid in coconut oil with small molecular size & keratin affinity penetrates deep into shaft, carrying activated herb nutrition. Deep inside it reinforces hair structure, forming bonds, and reducing protein loss. While castor oil strongly coats the cuticle, preventing moisture loss.

While coconut oil promotes inner strengthening by penetrating deep into curls, hydrating from within and keeping them bouncy. Castor oil encourages moisture binding, reducing frizz & enhancing curls with ricinoleic acid.

Rich in active nutrients that promote circulation, root bulbs strengthening and tissue nourishment for enhanced strength, reversed cellular ageing, reduced hair fall, and delayed shedding.

The antimicrobial, antifungal, and detoxifying properties of the leaves promote a healthy microbiota for follicular nourishment while balancing sebum, leaving the scalp neither too oily nor too dry.

Vitamin C, amino acids, and fatty acids boost collagen, reverse damage, protect hair, and promote healthy growth while delaying follicle dormancy.

Regular moisture from fatty acid-rich oils enhances cuticle health and strand texture, leaving hair shiny and smooth.

Antioxidant & vitamins rich cold-pressed oils and herbs protect against radical, UV, and stress damage, balancing melanin and preventing premature aging and greying.

Hair length is fundamentally determined by the duration of the anagen (growth) phase in the hair cycle. This phase varies individually—from 2 to 7 years or more—and dictates how long a strand can grow before naturally shedding. A longer anagen phase means longer hair, assuming minimal breakage. This phase is governed by genetics, hormones, stress levels, and nutrient availability. When anagen is prematurely shortened—due to illness, chronic stress, or inflammation—hair may shed more rapidly or never reach its full length. Supporting the hair cycle with ingredients like caffeine, peptides, and adaptogens can help maintain longer growth phases.

Hair is made of about 95% keratin, a fibrous structural protein composed of long chains of amino acids. Strength depends on how well these chains are synthesized and maintained. Inside the hair shaft, disulfide bonds between cysteine residues provide rigidity and resilience. External stress—like heat styling, bleaching, or UV exposure—can break these bonds, causing hair to become weak, brittle, and prone to snapping. Protein-rich treatments (like hydrolyzed keratin, silk, or wheat proteins) and nutrients like biotin support the structural integrity of keratin, helping hair withstand tension, friction, and manipulation.

The outermost layer of the hair shaft, the cuticle, is composed of overlapping keratinized cells that function like shingles on a roof. These layers protect the internal cortex and medulla from environmental damage. When the cuticle is smooth, compact, and intact, hair reflects light and feels strong. But when it's lifted or eroded—due to rough combing, high pH exposure, or thermal abuse—moisture escapes, tangles increase, and the shaft weakens. Cuticle damage is the primary cause of breakage that limits hair length. Conditioning agents like fatty alcohols, silicones, and natural oils help seal the cuticle, reduce friction, and improve manageability.

A thriving scalp ecosystem is essential for producing high-quality, resilient hair. The follicle—embedded in the dermis—depends on oxygenation, immune modulation, and low-inflammation conditions to produce healthy strands. Conditions like seborrheic dermatitis, folliculitis, or chronic dryness can inflame or constrict follicles, leading to miniaturized or brittle hair. Scalp care with ingredients like salicylic acid (for exfoliation), niacinamide (for barrier repair), and plant oils (for anti-inflammatory support) keeps the follicular environment robust, ensuring that hair grows out thicker, healthier, and less prone to breakage.

For hair to be both strong and flexible, it needs a balance of moisture and protein. Protein gives structure; moisture provides pliability. Hair that’s protein-deficient becomes weak and limp, while overly dry hair becomes rigid and snaps easily. The ideal internal environment retains both water-binding humectants and structural proteins. Hydration helps maintain the elasticity necessary to stretch and bend without breaking, especially in curly or coily hair textures, which naturally experience more mechanical stress. Regular deep conditioning with balanced formulations helps maintain this delicate equilibrium.

Even if your hair is growing well from the root, poor handling can sabotage its ability to retain length. Friction from rough towels, tight hairstyles, aggressive brushing, and sleeping on cotton all contribute to microscopic wear and tear on the shaft and cuticle. Over time, this leads to split ends and mid-shaft breakage, artificially capping your length. Protective habits like low-manipulation styling, silk/satin pillowcases, wide-tooth combs, and sealing oils (like argan or jojoba) help preserve the structural integrity of strands. Growth is meaningless without retention, making mechanical care essential for length goals.