Rosmarinic complex acts as a formidable shield for hair follicles, preventing their weakening, damage, and early death. By neutralising free radicals and suppressing inflammation, it helps restore a healthy hair growth cycle - allowing stronger, thicker strands to grow.

This spray enhances oxygen and essential nutrient delivery to follicular cells by widening tiny blood vessels, thereby extending the hair-growth phase and shortening the hair-fall phase of the cycle.

The active complex reduces the conversion of testosterone to DHT, preventing follicle shrinking and the formation of weaker, shorter hairs that eventually stop growing due to follicle death. This helps prevent hair loss.

This slow-infused pre-wash mask activates dormant follicles by boosting microcirculation and dermal papilla activity for hair production. Hibiscus flowers, rich in mucilage, amino acids, vit C and AHAs, stimulate fibroblast activity and improve follicular oxygenation, while bhringraj and rosemary activate various pathways, reviving inactive follicles and kickstarting the anagen (growth) phase.

Amla & hibiscus with Vitamin C boosts collagen synthesis, strengthening the connective tissue that anchors hair into the scalp. Castor oil’s ricinoleic acid improves blood flow and follicle nourishment, while coconut oil penetrates deep into the hair shaft, reducing protein loss and reinforcing structural proteins like keratin, minimising breakage, thinning, and root-level fall.

This mask feeds the hair matrix with zinc, omega fatty acids, and amino acids from ingredients like black sesame, mustard, shea, and sweet neem. These nutrients support keratinocyte proliferation, improve the diameter and density of hair strands, and ensure stronger, visibly thicker growth over time.

Rosemary and fenugreek inhibit 5-alpha-reductase, reducing DHT buildup, a key trigger of hormonal hair thinning and receding hairlines. Neem, sweet neem, and hibiscus fight scalp inflammation, flaking, and microbial overgrowth, while jojoba and argan oils mimic natural sebum, forming a protective lipid layer that shields follicle stem cells from oxidative stress, helping prolong the anagen phase and retain hair longer.

Hair fall is a normal phase of the hair growth cycle known as exogen, where old hairs shed to make way for new growth. This cycle includes four phases - anagen (growth), catagen (regression), telogen (resting), and exogen (shedding). Normally, about 85–90% of hairs remain in anagen, growing actively for 2–7 years. Disruption in this tightly regulated cycle can lead to excessive hair fall and thinning.

Excessive hair fall often stems from follicular miniaturization, a process where hair follicles gradually shrink and produce thinner, shorter, and less pigmented hairs. This is largely driven by androgens, particularly DHT. DHT binds to androgen receptors in the dermal papilla cells of susceptible follicles, triggering a cascade of changes that reduce follicle size and hair shaft diameter. This process shortens the anagen phase and prolongs telogen, leading to increased shedding and reduced regrowth.

Chronic low-grade inflammation in the scalp, often due to microbial imbalances, oxidative stress, or irritants, activates immune cells around hair follicles. This inflammatory milieu disrupts the follicular microenvironment, impairing stem cell function and follicle regeneration. Conditions like dermatitis or psoriasis exacerbate this inflammation, causing follicular damage, fibrosis, and premature hair follicle regression.

Hair follicle cells have one of the highest metabolic rates in the body, demanding adequate supplies of micronutrients. Iron is crucial for oxygen transport to follicular cells and DNA synthesis. Zinc regulates protein and nucleic acid metabolism essential for keratin production. Biotin and B-complex vitamins act as cofactors for enzymatic reactions supporting hair matrix cell proliferation. Deficiencies impair mitochondrial function and ATP production, leading to slowed cell division, weak keratin synthesis, and fragile hair shafts prone to breakage.

Chronic psychological or physiological stress elevates cortisol levels, which disrupt normal hair cycling through multiple pathways. Cortisol can induce premature entry of hair follicles into the telogen phase by modulating local expression of neuropeptides and inflammatory cytokines. These inflammatory mediators impair follicular stem cell niches, suppress hair growth signals and exacerbate hair follicle miniaturization.