Rich fatty acids & milk proteins penetrate 7 layers with dhaut ghrit, reviving and hydrating every layer while strengthening the barrier by boosting skin lipids & proteins.

Honey's enzymatic activity promotes deeper penetration of omega omega-omega-rich malai formula to replenish natural moisture, sebum and ceramides of skin.

Rich anti-inflammatory properties of honey & nuts soothe skin while their vitamins promote quick healing and tissue restore.

Copper nanoparticles, cold-pressed oils, and potent extracts from herbs and nuts create a powerful antioxidant shield - fortifying cell walls, preventing damage, and revealing a timeless inner glow.

Desi ghee is meticulously washed in copper vessels to create a fluffy, ultra-moisturizing base that penetrates all 7 layers of the skin. This hydrolysis process splits fats, enabling deep dermal absorption for unparalleled nourishment.

Ghee washed in copper vessels infuses youth-protective nanoparticles, boosting collagen, elastin, and hyaluronic acid while reducing melanin. Antioxidants from oils, herbs, and fruits repair cellular damage, promoting youthful, healthy skin.

Fresh fruit pulps, aloe, decocted herbs, and nutrient-rich seeds and spices holistically nurture dermal tissues, gradually restoring a supple glow.

Different ages, concerns and climates require unique moisturization due to varying humidity, temperature, moisture and cellular function.

Active phyto-constituents from herbs, fruits, and plants, blended with rich antioxidants, reverses and heals UV damage, tanning, and dermal breakdown, while being lightweight and deeply absorbing thanks to whipped dhaut ghrit.

The stratum corneum, the outermost layer of facial skin, functions as a barrier made up of corneocytes (dead skin cells) embedded in lipid “mortar”—a mix of ceramides, cholesterol, and fatty acids. When this barrier is disrupted—due to over-cleansing, harsh weather, or aging—it can no longer retain moisture effectively. This leads to increased transepidermal water loss (TEWL), resulting in tightness, flaking, and even micro-inflammation. Repairing this barrier with lipid-replenishing ingredients like ceramides and plant oils restores its integrity and dramatically reduces chronic facial dryness.

The skin naturally produces Natural Moisturizing Factors (NMFs) such as urea, lactic acid, PCA, and amino acids, which draw and hold water within the stratum corneum. These NMFs are especially vulnerable to stripping agents like alcohol-based toners or foaming cleansers, as well as UV damage. A deficiency in NMFs impairs the skin’s ability to retain moisture even if water is externally applied. Replenishing NMFs through topical humectants helps rebuild the water-binding capacity of the skin, restoring its plumpness and reducing sensitivity linked to dryness.

Sebum, the skin’s natural oil, provides occlusive benefits—it slows water evaporation and enhances skin softness. Dry skin types often have genetically lower sebum output, especially in colder months or with age. Without this lipid coating, the skin lacks a protective film to seal in hydration, making even mild water loss feel severe. Introducing non-comedogenic facial oils (like jojoba, rosehip, or marula) into a dry skin routine mimics natural sebum, cushioning the skin surface and locking in hydration without clogging pores. This is especially helpful overnight, when TEWL increases.

Aquaporins are protein channels in skin cell membranes that transport water between cells. In dry or aged skin, the activity of these water channels—particularly Aquaporin-3 (AQP3)—diminishes, leading to uneven hydration across skin layers. Some skincare ingredients like aloe vera help stimulate or mimic aquaporin function, encouraging even distribution of moisture from deeper layers to the epidermis. This ensures that hydration isn’t just present—it’s well-dispersed, reducing dry patches, dullness, and uneven texture on the face.

Dry skin is often accompanied by subclinical inflammation, even if redness isn’t visible. External stressors like UV exposure, pollution, or fragrance allergens activate inflammatory pathways, which in turn impair barrier enzymes and accelerate water loss. This becomes a cycle: inflammation leads to dryness, and dryness increases sensitivity. Calming actives reduce this hidden inflammation, allowing the skin’s repair systems to function optimally and water levels to stabilize.

Healthy skin maintains a slightly acidic pH (4.5–5.5), which supports the function of enzymes that build barrier lipids and NMFs. Overuse of alkaline products (e.g., soap-based cleansers) or harsh exfoliation raises skin pH, disrupting the skin microbiome and enzymatic balance. This leads to lipid degradation, impaired barrier synthesis, and dryness. Restoring pH with acidic toners, lactic acid, or mildly acidic moisturizers reactivates these repair enzymes and rebalances the microbiome, which collectively enhance water retention and barrier strength.